HEAD-ON
BRAND AND SALES DEVELOPMENT
MISSION
Head-on offers brand consulting and brand development for middle to high end women and men’s wear and accessories.
Bio
After business school, I worked (86-89) for a New York based Marketing consulting company, then became commercial director for the Japanese label Yohji Yamamoto.
In 1997, I set up Brown Bunny BV, trading as Head-on, a consulting and operational firm dedicated to strategy and operational development for fashion and design companies.
The scope of work is twice:
- I work first as an international business developer with a strong interest and experience for Asia.
- My other job has to do with brand direction, making sure that all the pieces (product, narrative, communication, sales, digital, operations, finance) of the puzzle are coherent and match both people behind the brand and strategic objectives.
MILESTONES
1997 - 2024
From 1997 to 2006, I worked for the Maison Martin Margiela, first as a business developer in charge of new projects, first as CEO of the Japanese Subsidiary, and then as global commercial director.
In charge of Isabel Marant Asia Pacific business development from 2011 to 2014, I reset the legal, marketing and business operations in Japan, Korea and China, a position that got me to pilot the distribution licensees and oversee the retail development.
Till end 2017, I also operated as a brand director for the German company "Dorothee Schumacher". This position involved product direction, multi network sales development as well as image and communication strategy.
From 2020 on, I work as a development director for Marine Serre. My scope of work includes strategic and financial planning, set up of new distribution channels and growth leverages, trade marketing operations and the overseeing of the sales dpt.
NOW
2020 -
A lot of my missions involve brand signature, product build-up, financial solutions, sales development and structuring, giving me the possibility to tackle the creative side with a business perspective.
Four points of focus today:
- The first one is China, which after Japan and Korea has become a major interest. The China market is complex and requires a strong understanding of the eco-system, especially when it comes to digital platforms. China is not for start-up and requires omni-channel solutions, hit products, and strong narrative and activations able to emotionally engage customers. Being able to steer all these ingredients together, creating visibility and maintaining desirability is what makes brands successful.
- The second one is Digital which, as we move on, has become the core development channel. Sort of starting point, from which any company strategic plan needs to first lean on. A special mention for China digital world which has proved itself extremely exciting.
The third one is optimisation. Doing more with less... It usually starts with a top down strategic vision, strong narratives correlated with a well set-up collection plan, and synchronisation between products exits, assets and activations.
Fourth one is about bridging people, ideas and cultures. Fashion is still a Human Business and even if self-drive is necessary, collective strength is a must.
